Startup And Corporation. Hype or a business need?
For the recent several years, the market faced a surge in the open innovation activities of corporations. Corporations are pressured my market forces to innovate and enter new markets to keep ahead of the competition. Industrial companies and startups both view the collaboration as an essential way for growth. According to the recent study by BCG, 86% of startups expect the number of partnerships to increase in the next several years, and over 50% of corporates agree. However, the same research states that 45% of corporates and 55% of startups are either “very dissatisfied” or “somewhat dissatisfied” with their corporate-startup collaboration.
What are the expectations of corporates and investors in the Russian market? How to make the collaboration successful? What are the best practices?