Personality Index. State, business or a man – who will make money out of it?
Digital transformation is an objective trend of the 21st century permeating all spheres of society. People in the process of their daily activities constantly generate large amounts of data: when making purchases, moving around the city, interacting with the state, etc. Still, being producers of this data, they do not always recognize the value of bid data. Only a few companies use this data as their main competitive advantage and successfully monetize it. However, big data is also of interest to the state - as the main tool for implementing social management in the era of digital transformation.
- Are companies ready to share data as their competitive advantage with other actors, including the state?
- Who is the ultimate beneficiary of big data dissemination: individual, business, state?
- Is it possible to harmonize the big data analysis system into a single format of national social ratings?
Rosseti, Deputy General Director for Strategic Development and Technological Innovations