Z: Decoding profile of generation Z consumer and behaviour
Virtual reality, high-tech gadgets, online services and mobile information are common elements of the Generation Z's everyday routine. To them, digital reality is not a result of the revolutionary transformations, but the present in which they were born.
These young people are already have powerful market influence, and soon they will become job seekers, active consumers of goods and services. The sooner the market learns how to interact with and attract them, the smoother the process of integration of the generations will be.
- What is “clip thinking”, what are its pros and cons?
- What are the value orientations of the new generation?
- Can “Z's” absorb information like previous generations did?
- What new teaching methods are there for children of the digital generation?