Smartphone Superstar: digital media, contents customization, making superpopular digital channels
Video content accounts for almost 58% of total Internet traffic, according to a 2018 Sandvine study.
What we look at and how we look at it has changed dramatically over the past decade. Industry 4.0 is shaping a new reality of video content consumption. Today, cable television, which was at the peak of its popularity a few years ago, has been replaced by customized content providing streaming or over-the-top technology (OTT).
Streaming technology gives us access to the entertainment events that we want, where we want it, and when we want it. Most importantly, it provides an interactive experience, everything that was unaffordable with the old broadcast technology. Netflix, for example, wants the audience to create content themselves, which can influence the storylines of certain TV shows. Netflix, Amazon, and Hulu use algorithms that make decisions about starting or continuing TV series or shows and divide subscribers based on their behavior: Did we watch the first episode of the series to the end or not? Which shows received the most feedback? And so on.
Streaming platforms have also spread in the gaming industry. Game downloads, streaming channels, such as Twitch or Mixer, which live stream gamers playing video games, are gaining momentum in terms of the amount of traffic consumed. The popularity of game streaming is aided by the growing demand for eSports in conjunction with the launch of 5G mobile networks.
- Will full live streaming replace traditional TV?
- Who will win in the battle between the streaming platforms?
- Predictive Analytics and Big Data: which technologies will help to retain the audience and which will be unclaimed in a few years?
- What distinguishes Russian streaming platforms from major international ones?
- Profile of the future consumer: who are they and what are their needs?